An electric truck manufacturer aimed to gain a strategic understanding of the European market as it prepared for entry with a new e-truck. Key challenges included obtaining insights on indirect purchasing, outsourcing practices, and critical technical requirements valued by European truck users.

expertpowerhouse arranged expert interviews with senior professionals experienced in indirect purchasing and product management within the truck industry. These experts provided valuable perspectives on market trends, buyer preferences, and technical expectations in Europe, guiding the client's strategic planning for their electric truck offering.

Through these targeted discussions, the e-truck manufacturer acquired a deeper understanding of the European market landscape, enabling them to align their product strategy with regional demands. The feedback from industry experts will play a vital role in shaping the company’s approach to their upcoming market entry.