Challenge
A display manufacturer sought insights from U.S.-based AV consultants and system integrators to inform their retail signage strategy. The project aimed to understand key buying factors (KBF) in the display market by interviewing experts from leading AV and system integration firms.
Solution
expertpowerhouse provided a list of qualified candidates from prominent AV firms, ensuring they had relevant experience with U.S. retail signage solutions. The candidates offered insights into key buying factors and market dynamics for B2B displays, contributing to the client's strategic development.
Result
The interviews enabled the client to gain a deeper understanding of the retail signage market, directly informing their product and market strategy within the B2B display segment.