Expert insights

Expert Insights on Frozen and Chilled Seafood Market

Insights into the Spanish market for frozen seafood were delivered, targeting HORECA and retail channels to inform market entry strategies.

Challenge

A client sought insights from a former seafood industry professional with experience in frozen and chilled seafood categories, including surimi, crab, and octopus. The project required expertise in market dynamics and commercial strategies for HORECA and retail channels within the Spanish market.

Solution

expertpowerhouse provided a subject matter expert from the Spanish frozen seafood industry, experienced in sales and go-to-market strategies. The expert discussed market dynamics, commercial levers, and competitive insights, providing actionable recommendations to support the client’s strategic goals.

Result

The expert’s contributions offered the client a deep understanding of seafood market dynamics and competitive strategies for HORECA and retail, supporting informed decision-making and strategic planning in the Spanish seafood sector.

Project category

Sales & marketing

Industry

Food & Beverage

Region

Europe

Work mode

Remote

Duration

2 weeks

Intensity

3 expert calls