Challenge
A prominent investment firm in Africa sought to evaluate a potential acquisition in the cosmeceutical industry. Their challenge was to conduct an in-depth commercial due diligence analysis with a focus on the unique positioning of the target company, which operates closer to pharmaceuticals than cosmetics. The firm required a consultant knowledgeable in the cosmeceutical and pharmaceutical distribution sectors to complete on-site research, management interviews, and a comprehensive market assessment within three weeks.
Solution
expertpowerhouse provided a highly qualified cosmeceutical industry expert with experience in emerging markets, particularly in pharmaceutical-aligned cosmeceuticals. The consultant conducted targeted market research, on-site visits, and detailed data analysis to produce a comprehensive due diligence report, including a strategic assessment of the client's competitive positioning and distribution model.
Result
The report empowered the client to make a well-informed investment decision, equipped with a nuanced understanding of the target's market position, product reach, and growth potential in the cosmeceutical space.