An e-truck manufacturer required expertise in product management to navigate the diverse European market. Challenges included developing a product portfolio that met regional specifications, understanding customer segments, and aligning product types with market requirements to ensure a competitive entry.

expertpowerhouse provided a consultant with extensive experience in the truck industry, particularly in e-trucks. The consultant focused on portfolio strategy, customer segmentation, and aligning product offerings to meet the technical and commercial demands of the European market. Through tailored guidance, the consultant supported the client in developing a competitive product portfolio suited for European buyers.

As a result, the e-truck manufacturer was able to establish a market-aligned product portfolio that met the expectations of European customers. The project ensured an effective market entry strategy, improved customer alignment, and laid a strong foundation for competitiveness in the European e-truck sector.