The company needed an expert in Testing, Inspection, and Certification (TIC) with a strong marketing background to analyze and optimize marketing processes, particularly overheads. The ideal candidate would have significant experience as a Head of Marketing or equivalent from relevant industries and was expected to provide strategic insights during the project duration from November to December.

Expertpowerhouse identified and provided a seasoned marketing expert with extensive experience in the TIC sector. The expert conducted a thorough analysis of the existing marketing processes, focusing on overhead costs, and offered actionable strategies to optimize these processes. Their expertise allowed the company to better understand the current marketing landscape and align their strategies accordingly.

The engagement resulted in a comprehensive review of the company's marketing overheads, leading to improved cost management and more effective marketing strategies. The expert's insights helped the company streamline its marketing processes and enhance its overall market positioning. The collaboration was productive, with 1-2 insightful meetings held each week, providing valuable direction for future marketing initiatives.