Challenge
To prepare for entry into the European e-truck market, an electric truck manufacturer sought insights on indirect purchasing and technical requirements from experts within the industry. The challenge was to gain a comprehensive understanding of strategic sourcing, procurement practices, and buyer preferences specific to the European market.
Solution
expertpowerhouse organized expert interviews with professionals experienced in indirect purchasing, product management, and technical aspects of electric trucks. The experts provided valuable insights into industry practices, buyer expectations, and competitive strategies in the European market, helping to inform the manufacturer's market entry approach.
Result
Through these expert interviews, the manufacturer gained critical insights into the dynamics of indirect purchasing and technical standards that would impact their market entry. This feedback shaped the company's strategy, aligning it with regional expectations and optimizing their product offerings for European buyers.