Challenge
A Japanese automobile manufacturer sought expert insights on the D2C business model for micro-EV cars. The goal was to evaluate Tesla’s and Lynk & Co’s approach to D2C sales and assess Lean Mobility’s model for micro EVs. The experts were expected to discuss business model structure, operational costs, and the comparative benefits of D2C vs. traditional dealer-based models.
Solution
expertpowerhouse facilitated expert calls with professionals from Tesla, Lynk & Co, and Lean Mobility. The discussions provided insights on sales channels, cost structures, and operational considerations for D2C models, as well as the advantages and challenges compared to traditional dealership sales.
Result
The insights enabled the client to better understand the feasibility and potential challenges of a D2C business model for micro-EVs in Japan, supporting their strategic decision-making on market entry strategies.